Urban Decay Vice 3 : Review, Photos & Swatches

Welcome to another Urban Decay eyeshadow post! This time a more colourful affair, fitting to say the least with the festive season lurking around the corner.

Here’s todays object of obsession, the Vice 3.

Urban Decay Vice 3

This time around there are a few packaging changes in comparison to last years Vice 2. The most obvious one being the palette now comes in a cushiony, zippered pouch. I love this new packaging element as it makes the palette more travel friendly.

Another noticeable difference is that the Vice 3 is significantly slimmer compared to the Vice 2. Also a welcome change.

And inside….

Urban Decay Vice 3

… are 20 eyeshadows. All brand new shades specially created for the Vice 3!

Colours range from palest pinks to emerald green to bright magenta. Basically it’s one mega palette packed with options.

The palette also comes with a dual ended brush for application. The quality of the brush is nice too, so I ended up using this for the eye looks I created.

Let’s start with a run down of the colours

Row 1

Urban Decay vice 3 swatches

Truth- A pale, warm matte pink with pink micro shimmer which was only visible up on closer inspection. The texture was marginally dry but applied smooth with slight powderiness. When blended in, it had a nice sheen that looked pretty as a brow highlight.

Undone- A pinky beige in a matte-satin finish. The micro shimmer in this was silvery and made for a beautiful all over lid base shade. This too was a little dry when swatched and ever so slightly powdery. Pigmentation was also good.

Downfall- A warm tan matte. The texture of this was soft and applied smooth. A perfect transition shade for neutral eye looks.

DTF- A medium matte-satin brown with neutral pink undertones. The pigmentation of this was good and blends easily.

Row 2

Urban decay vice 3 swatches

Dragon- A shimmering emerald green. This applied sheer and the colour payoff was ok. In comparison to Urban Decay singles, this wasn’t quite as buttery soft as i’d like. Although with layering, it could be built up to good opacity.

Freeze- A muted medium teal blue with micro shimmer. This too had medium colour payoff and went on rather sheer.

Heroine- A matte navy blue with micro shimmer. The colour payoff of this was very good and fully opaque in one swipe. The added blue micro shimmer gives the eyeshadow depth, making it a rather interesting matte. On the down side, this was a smidgen dry.

Brokedown- A shimmering warm Khaki bronze. When swatched, the shimmer feels a bit chunky but applied infinitely better on the lids and go on smooth with good colour payoff.

Row 3

Urban Decay Vice 3 swatches

Vanity- A metallic eggplant with a blackened base. Colour payoff was good and applied smooth without any dryness. (On a side note, this swatch pic isn’t a good reference to actual colour as Vanity is much more murky and deeper than seen here. It was very difficult to photograph)

Lucky- A warm coppery bronze. The pigmentation of this was excellent and was ultra smooth and creamy.

Reign- A deep satin brown. This too had good pigmentation and swatches smooth.

Bobby Dazzle- A shimmering ivory with good colour pay off. I would love to pair this as a single colour eye look and red lips. has an almost angelic feel to it.

Row 4

Urban decay vice 3 swatches

Alien- A warm pink with golden iridescence. This has good pigmentation and applied soft. On the lids this wore slightly sheerer and needed building up.

Alchemy- A deep, reddened magenta. One of the most powdery shades. Although worth noting, the colour was vivid and workable once packed on. The star in my makeup look in fact surprisingly enough!

Bondage- A shimmery deep reddish purple. The pigmentation of this was excellent and had fully opaque colour pay off. On the downside, this colour had quite a bit of fall out.

Sonic- A metallic red rust colour. The colour payoff was excellent with a buttery smooth texture.

Row 5

Urban Decay vice 3 swatches

Last Sin- A warm metallic champagne. The colour payoff of this was excellent but the texture was tricky to work with and didn’t adhere to the skin well loosing it’s metallic look and ending up looking more of a shimmer finish.

Angel- A warm taupey medium brown with silver shimmer. The formula of this feels harder resulting in less colour payoff making this sheer once applied and needed building up.

Defy- A deep warm matte brown with micro shimmer. The texture was slightly on the drier side and was powdery.

Revolver- A soft matte black with micro shimmer. This too was drier and harder in texture and applied powdery and very patchy.


Best performers- Lucky, Bondage, Sonic

Poor performers- Alchemy, Defy, Revolver

Now onto two looks created using the Vice 3, firstly a natural daytime look.

If you follow me on IG this is the makeup I used for my passport photograph. Softly defined eyes, to compliment a ‘no makeup’ makeup look.

Eyeshadows I used here are, Truth (inner corner and brow highlight), Undone (all over lid), Downfall for lining the lower lash line and blending out any edges on the lid and DTF + Reign for outer corner.


A closer look,


Next up, a more dramatic look for evenings.

I believe this plus a chunky, oversized cream sweater paired with jeans & knee high boots is the perfect combo for Autumn evening outings ❤ Can’t wait to take this look for a test run next week!

Colours I used were, Alchemy (packed onto the lid), Bondage for the outer corner, Sonic for crease definition (just in the middle) and Downfall as a transition shade to blend. For the inner eye I used Alien.

Vice close up



And a closer look at the eye, (I didn’t use any false lashes as the intensity of the colours were drama enough! 🙂 )


Final thoughts

Overall I really liked the colour mix of the palette, and is incredible value for money as well as a very versatile palette. Even though the actual colours don’t quite meet the normal Urban Decay eyeshadow quality which is buttery smooth and creamy, I feel that the palette was still ok and quite workable. My one issue with most UD eyeshadows is that there is almost always fall out. So be sure to wear them with a primer and do your base makeup last! Cleaning up fall out is no fun, so it’s always good to take precautions 🙂

So the bottom line, would I purchase this? The answer is yes! As it’s such good value for money! I’d actually love to give some as gifts to my girlfriends.

Product info

The Vice 3 retails at S$88 and come with 20x 0.8g of product.

Retails at all Sephora outlets.

*Mine was a sample sent for review.

9 thoughts on “Urban Decay Vice 3 : Review, Photos & Swatches

  1. Michelle, I love all your posts, you have great description and amazing photos.. care to share what kind of cameras and lighting you use? Have a beautiful day!! xo amy

  2. Very pretty 🙂 Mine just arrived yesterday and I’m not sure if I’m going to keep it. I have sooooooo many eye-shadows but every time I look up swatches I’m like WHO CARES, WHAT’S ONE MORE!? And the looks you created are so pretty so that’s not helping 🙂 LOL

  3. I love the evening look you have done! I am really torn-I love some of the shades in this palette but they tend to be the more neutral ones that in all honesty I can probably dupe. I will *probably* pass this time round

    Stacey | Expat Make-Up Addict xx

  4. Definitely need this one ahhaa. SO gorgeous!! I’m most excited about those gorgeous plum & cranberry shades .your swatch pictures are always the best quality!Love how this palette packs some great shades that combine not only neutral but also bold colors . The brush that comes along with it looks actually good which I don’t think I’ve ever said about a palette brush uh . really love the look you did w/ the bold colors , Cannot wait to see more looks that you create with it!<3 ❤

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