Chanel Rouge Allure Ink | Review, Photos & Swatches

A few weeks ago I posted a summer themed photo on Instagram with a sneak peek of the soon to release Chanel liquid lipstick, Rouge Allure Ink in Séduisant. And as anticipated, many of you were interested to know how the performance and wear was, given at the time reviews of the collection hadn’t started to circulate yet.

Since i’ve been completely swamped with other new releases (mostly press samples from my favourite brands, the ones I blog each season) this review has been a bit slow. But as these just released (1st Sept) and finally available for purchase, I decided to squeeze in this quick but detailed review, so you know what you are getting into, so to speak.

Chanel Rouge allure ink review

The shade I have here’s 146 Séduisant. A pink heavy coral red infused with fine gold shimmer.


As you’d expect it’s nothing short of perfection. It’s a Chanel thing, no surprises!

The tube is frosted glass with the cap in elegant black accented with a gold CC logo.

As far as size goes, these are quite small. Similar to the Clé de Peau Radiant Liquid Rouge lipsticks I blogged about here. Easy to slip into even your tiniest purse as you head out the door.


Chanel Rouge allure ink

These liquid lipsticks are creamy, easy to work with & pretty fool proof in terms of application due to the perfectly designed paddle type wand that allows more control.

Although this lipstick goes on relatively evenly, you may have to work in and go over a few streaky spots here & there. And thankfully, the formula allows plenty of play time so you don’t have to rush with these (a problem i’ve been having with the MAC liquid lipsticks and Anastasia etc). The struggle is in fact REAL.

Rouge allure ink seduisant

Once applied, I find the Rouge Allure Inks take around 5-10 mins to achieve it’s final dried down finish. A soft satin matte which feels positively weightless and comfortable on the lips. As you can see from the lip swatch photo taken around 10 mins after application, lips don’t look crazy dry. And as someone with very dry lips and prone to flaking, I am pretty thrilled with the final result!

Longevity & Wear

Overall I find these extremely comfortable on the lips. It’s what I feel is an ideal formula for a matte liquid lipstick. They don’t dry out the lips and wear all day, even though they do transfer (very slightly) with eating and drinking.

Bottom Line

In my honest opinion they are worth every cent you pay. From the packaging to the formula, it’s an A+. I can’t stress how impressed I was with these, even though i’m not a fan of matte liquid lipsticks or Chanel lipsticks in general (I think I only own 2!).

Lastly, here’re links to some helpful posts!

More swatches Here.

Collection info, Here.

Pricing and Availability

These are new and permanent & come in 8 shades.

Available at all Chanel counters for SGD49 a pop.



6 thoughts on “Chanel Rouge Allure Ink | Review, Photos & Swatches

  1. This colour is gorgeous on you! I can’t wait to see the other colours they will be offering.
    How is the formula compared to the other liquid lip they offer that has a clear gloss on the other side?

    1. Thank you!
      I feel this formula is more weightless and lighter on the lips and of course more matte in texture. Wasn’t a fan of that particular gloss & lip colour release to be honest.

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