This fall Chanel has a new addition to their lipstick lineup. The Rouge Allure Liquid Powder Matte Lipsticks (in six shades).
An innovative matte formula that’s liquid but goes on silky smooth for a velvety finish. The final effect is a softly blurry colour that mimics a quintessential ‘just been kissed’ French lip look. Smudgy, effortless, with no harsh edges.
Overall the packaging is a win, I find the soft rubber look rather fresh and very travel friendly. Also the matching tube with the corresponding lipstick shade makes life a lot easier when you have to grab-and-go in the mornings. My only concern is the sponge tip applicator of which i’ve never been a fan, but of course essential to create the blurry, smudgy look.
The formula goes on the lips almost velvety and has a smooth silicone-y feel. Never really setting but looking completely matte and velvety on the lips. Worlds apart from the (dry as the desert) matte liquid lipsticks that’s in the market right now. And you’ll never have to worry about emphasized lip lines anymore.
As expected, with a formula that doesn’t set, the longevity isn’t much (2-3 hours max) and definitely doesn’t last through meals. Regular touchups would be necessary to maintain intensity.
Overall within the range, some shades appear considerably more pigmented than the others. I believe Avant Gardiste to have the best texture and pigmentation. Plasir and Avocation though pigmented cannot be layered on and ends up looking slightly patchy whenever I attempt to achieve better coverage.
Here’s a look at the colour range.
960 Avant Gardiste – A deep wine red.
956 Invincible – A neutral true red.
954 Radical – A neutral orange red.
958 Volupte – A bright raspberry red.
950 Plasir – A bright peach.
952 Evocation – A neutral fleshy nude.
Bottom line
The texture is actually something completely new and takes a bit of getting use to. There’s a constant fear the colour might actually move and end up smudging since they feel so cushiony on the lips.
What I really love though is it never dries out the lips, something exceptional since a matte lip look always ends up feeling uncomfortable within a few hours.
Overall I can’t really say if I love them enough to wear everyday. What draws me is the intense saturated colour. If I had to recommend one, a must-try, Avant-Gardiste would be my pick. An elegant red for a special night out.
Pricing and Availability
To be updated.
*Includes PR samples received for review consideration.
Bubbly Michelle 
These are all beautiful shades. Awesome review!